Social Media Strategy Training and Workshop for Entrepreneurs

Overview
This 1 day workshop (presented in conjunction with eFactor.com, the world's largest social network for entrepreneurs) explores
how social media presents a tremendous opportunity for your business.
Cutting through all the hype, it focuses on how to create a true social
media program in a pragmatic, straightforward way, in a process that
has been used many times for many organizations. Using this process,
and understanding how it all fits together, you will be able to grow
your business.
Who Should Attend
Marketing Professionals Business Owners
Entrepreneurs Public Relations professionals Communications professionals Digital marketing professionals E-commerce professionals Journalists Academics
How Will I Benefit?
By the end of the workshop, you will understand:
where social media fits within the overall marketing framework
what the different
categories of social media are
the process of creating a social media
program
how to integrate the different platforms into a cohesive program
the link between social media and great Search Engine Optimization
how each platform (blogs, Facebook, LinkedIn, YouTube,
Twitter – and many more) should be used to create a cohesive strategy
that drives your business .
What Will I Learn?
The basics of what the different platforms and websites are, and how they fit into your overall strategy
Why there is no good excuse for NOT using social media
Why website optimization is paramount to social marketing
How to keep your company in your customers’ “consideration set”, and be there when they’re ready to buy
How to create a true social media program that supports your organization's goals and strategies
Focus your approach to all social media platforms so that each tactic works together for your business
Understand the different categories of social media platforms, and the way each should be used
Use Facebook and LinkedIn to their fullest potential
Why Twitter is nothing to be afraid of, and can actually be used to create business opportunities
Six ways to use Twitter for business
Create very simple marketing campaigns on the major social networks that support your social media programs and strategies
Cautionary tales and real examples for poor social media execution
And most importantly: How To Use Social Media To Drive Real Business!!
What Past Attendees Have Said*
"I thoroughly enjoyed the Social Media workshop. I knew about each
one of these media but had no idea how to put them to work for me and
my business. After 8 hours, now I know!"
"Great depth of knowledge and detail. Excellent presentation!"
"Your teaching style and ability to engage the class and explain the
concepts gave me a feeling that I can start doing much more than before
the workshop. Thank you."
"A 'must' before preparing a business plan."
"Excellent presentation! Murray is knowledgable, humorous & articulate. Good Stuff!"
"Great Presentation!"
"A lot of valuable material that was well presented."
"Nice mix of strategy & tactical knowledge."
"Absolutely exceptional. Murray brings a lot of knowledge to the business arena."
"Great overview of the tools and methodology to use social media."
"There's a whole lot of very useful information presentated by an engaging presenter."
"The Social Media Strategy Workshop was really informative and
taught me how to integrate the different media sites in order to
further promote my business and bring in additional revenue."
*actual workshop evaluation comments
See the instructor in action (video)
These Workshops Sell Out Fast - Don't Be Left Out!!
Special Thanks To Our Sponsors:
   
If
you have a business that would benefit from getting in front of other
businesses who attend the workshop, you should become a sponsor.
Contact us at Info[at]Biztegra[dot]com.
As
a sponsor you may distribute literature and will be given 5-10 minutes
to speak about your business at one of the breaks during the day.
Your Instructor
Presented by Interactive and Social Media Strategist Murray Izenwasser, this workshop condenses into one day the 8 week program he uses with his clients to create a world-class socia l media strategy. 
Murray
Izenwasser is a recognized interactive and social media expert and
strategist, as well as the Strategy Practice Lead at Biztegra, an
interactive strategy agency. He works with local, national and
international corporations on
social media strategy and has been the featured speaker for numerous
events and industry forums related to social media. Prior to Biztegra,
Murray was Global Director of Marketing for Sapient, and he also served
as Director of Client Marketing and Strategy at Razorfish, two of the
world’s premier global interactive/digital agencies. He is a past board
member of South Florida Interactive Marketing Association, he is
currently on the steering committee for the Social Media Club of South
Florida, and was recently named as one of five social media masters by
the Social Media Club International. A frequent speaker at industry
events, he is a much sought after speaker and has presented and keynoted
on Social Media at many industry events and conferences. In 2011, he
led the Facebook Strategy day at the Online Marketing Summit in San
Diego, one of the interactive marketing industry's premier events. More Information about Murray
Image courtesy of
Registration fees are non-refundable unless the seminar
is cancelled. Scheduled seminars are subject to cancellation up to 72
hours prior to the scheduled date. If a class is cancelled, registrants
will receive a full refund. We cannot be held responsible for the costs
of non-cancelable air fares, accommodations, or other costs resulting
from cancelled workshops.