Pioneered in Europe in the late 1950s, the American Pop art movement took off after finding support from critics such as Guggenheim curator Lawrence Alloway. Encouraged by the economic vitality and consumerist culture following World War II, artists including Roy Lichtenstein, Claes Oldenburg, and Andy Warhol explored the image world of popular culture and took inspiration from advertisements, pulp magazines, billboards, movies, television, and comic strips. This focused exhibition demonstrates various artists’ engagement with Pop art and the Guggenheim's ongoing interest in the legacy of the style.
—Megan Fontanella, Assistant Curator, Collections and Provenance
Roy Lichtenstein, Preparedness, 1968 (detail). Oil and Magna on three joined canvases, 304.8 x 548.6 cm overall. Solomon R. Guggenheim Museum, New York 69.1885. © Estate of Roy Lichtenstein
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