Pivot 2012

From Social Brands to Social Business
Pivot is an exclusive two-day event, October 15-16, 2012, focusing on  the growing primacy of “the new Social Construct.” More than the sum of its varied social media components, the Social Construct is an overarching framework that is changing how we live, work and absorb information. It represents a sea change in methodology and perspective that  must  be applied to all areas of communication—existing media, applications, networks, platforms—in order to achieve and ensure future brand success. At Pivot 2012, you will have the opportunity to examine and understand this altered state, and learn how to weave it into the fabric of your business for total integration and maximum effect.