Brand Strategy Jumpstarter: Defining Your Startup’s Role in the World

Brand Strategy Jumpstarter: Defining Your Startup’s Role in the World // Design 234, Business 262
Amaris Singer and Melissa Andrada, Brand Strategists, Wolff Olins
Tuesday, February 14th from 8:00 - 9:30 pm
In this class we will help you understand brand beyond the traditional definition of logo and identity and uncover how brand is the role your business plays in the world--both who you are and who you are for. The workshop will highlight lessons for startups using real world case studies and give you the tools to start developing your own brand strategy. Students will leave with the tools necessary to guide their startup to the next level.
Amaris Singer and Melissa Andrada are brand strategists at Wolff Olins New York. Wolff Olins is a brand consultancy known for helping ambitious leaders drive growth and create moments of change.
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