User Acquisition: A Day Workshop

User Acquisition: A Day Workshop // Business 337
Hadley Harris, Lauren Perkins, Joe Ziemer, Byrne Hobart, Barry Pousman and Will Flaherty
Saturday, February 11th from 9:30 am - 5:30 pm
You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow your user base -- and maybe even go viral.
This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. Topics to be covered include Seo, Sem, product virality, funnel and registration management, PR, community management and more.
The content is geared toward mobile and web products, and is essential for every member of a young consumer-oriented web startup as well as anyone from a larger organization looking to foster the next step their company’s user growth.
The day’s instructors bring both technology and user acquisition expertise in a variety of fields, including partnerships and affiliates, community management, PR and search.
Schedule
9:30 - 10:00 Am Registration at Ga Front Desk
10:00 - 11:00 Am Thinking About User Acquisition by Hadley Harris
11:00 Am - 12:00 PM Data Driven PR Analytics by Will Flaherty
12:00 - 1:00 PM PR for User Acquisition: Case Studies an Interactive Lunch by Joe Ziemer